Our Vision. Our Mission

People are at the heart of what makes any company great. Yes – your data, processes and KPI’s are important but they deliver only a fraction of full potential. Human centric CX is the silver bullet that differentiates the average CX performer from the best in class customer centric company.

Capable, passionate, empowered people is the key to making customer centricity your ULTIMATE GAME CHANGER.  If you equip your people with skills that go beyond traditional best practice and build passion and confidence, together, you can move mountains.

What We Do

Say goodbye to the stale status quo! We need to shake up the traditional playbook of inside-out service excellence. We challenge the norms and break free from the chains of mediocrity. Customer-centric change is no longer a distant dream but a today reality.

Build your capability! We equip you with the latest frameworks, concepts and techniques within CX plus power skills to make this a reality via certifications and other resources available within the Association and the Academy.

So, are you ready to join the journey? We will be offering you access to conferences, subject specialised events, thought leadership and interviews designed to help you whatever your experience and expertise. 

Come and join to explore the most exciting subject in business today.

CXSA Co-founder & CEO Charles Bennett is an acknowledged leader in customer-driven performance change and a mentor and a coach on both strategic and operational initiatives. Charles has delivered training and consulting across 40 countries, multiple sectors and companies including Citibank, Nielsen, Microsoft, Vodafone & Tracker as well as governments in Middle East and Asia.

Chief Innovation Officer & Co-founder Hassan Mohammad is a CXPA Recognised Training Provider and has been recognised as one of the CX 30 Under 30. Hassan specializes in enhancing CX and Innovation capabilities through comprehensive training programs. His expertise includes CX discovery, strategic planning, and cultivating a culture of excellence. Hassan excels in facilitating collaborative co-creation sessions and workshops, fostering a conducive environment for ideation. 

CXSA's Management Committee

Kym Hamer

Chief Marketing Officer

Peter Halsor

Head of Programmes

Olga Budieri

Head of Project Advisory & Learning

Simon O'Donnell

Head of Operations

Our Partners

Making Customer Centricity Our Game Changer

CXSA Association